• The Perfect Pitch

    February 8, 2018 noelia

    perfect pitch ˌpəːfɪkt ˈpɪtʃ/ noun – the ability to recognize the pitch of a note or produce any given note; a sense of absolute pitch. Google “perfect pitch” and the above description appears. And even though it’s referring to musical instruments I think the same goes when pitching for an agency within marketing and e-commerce.…

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  • Digitalization – One Strategy Fits All?

    January 22, 2018 noelia

    As I have ventured more into digital strategy on an international level I have realized the challenge of locating a digital strategy that works is more dimensional than most think. Think of peeling an onion. You are ready to cook once the first shell is taken off, but it still contains of more inner layers…

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  • Thoughts of the New Year and Beyond

    January 7, 2018 noelia

    So 2017 has left us, and let’s be honest it was a bumpy one. But as with everything with the bad comes also good, and surely it has. Through chaos I was forced to find a path to take forward, and finally I can say I feel like myself again. I feel free and in…

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  • Exploring the Jungle of Social Media

    December 26, 2017 noelia

    Ads, posts, dynamic content, influencers – social media marketing continues to be the a major part of the digital media mix. And rightly so as it provides many levels of communication, targeted, tracked and still with both impact and reach. But many also think it’s as easy as simply placing an ad on Facebook and…

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  • It’s the Season to be Jolly…

    December 19, 2017 noelia

    Already Christmas this weekend, how fast time flies. Feels like we just ended summer, but boy has things changed since then. I honestly do not understand why I have not been freelancing before, especially since I work with digital marketing… yeeez. Anyhow, the freedom of it and being in charge of your own time has…

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  • From Movement to E-Commerce

    December 2, 2017 noelia

    My latest project has been transitioning a WordPress site into a fully functional e-commerce site for athletic1080.com, an innovation company with human movement and creator of the 1080MAP™ testing software for movement patterns. The scope contained of five stages: Research, Design, Development, Testing and Launch. The end result was a new site design for all…

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  • Chapter One Completed…

    November 26, 2017 noelia

    3 880 words and 22 056 characters, the amount that my first chapter in my very first novel contains of. Just words put together into 16 pages, but the power of them makes everything. Not just the story itself but the significance they have to me. I have always loved writing, and known I have…

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  • Observations from an airport

    November 17, 2017 noelia

    Sitting at the airport in Nürnberg after a week in Germany on business. It’s Friday and I still have some hours until I can close the door to my home. Really enjoy working internationally though, as it gives you perspectives on different business cultures. And the German is different in many ways from the Swedish…

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  • Digital Nomads – Leading While Operating

    November 8, 2017 noelia

    As we transition into the digital era, our work roles changes gradually as well. We are able to become true digital nomads, work where ever in the world. Only requirement is a online access and a device able to connect. Easy enough right? And yes it does open up great opportunities, but I believe there…

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  • The Power of Creation

    November 5, 2017 noelia

    There is something powerful of creation, whatever this may be. To take what you have and make something of your own – magic in it’s purest form. As I wrote earlier I have started writing a novel, and its more fulfilling than I expected to look at the pages I wrote. There are not many…

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