• Gone Vegan for a Healthy Lifestyle & Enviroment

    October 30, 2018 noelia

    I have made some major changes in my life since moving to Scotland, and one of the best is definitely switching to a vegan lifestyle. Mainly eating only plant-based foods, but also becoming more conscious in general in my consumption. For instance I bought my first pair of vegan “leather” boots from Dr Martens and…

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  • Hire or Retire – Living in the new Gig Economy

    October 12, 2018 noelia

    Since I started working as a freelancing consultant a whole new world has been exposed to me. I long dreamed of being on my own, but you surely get secure have a steady income and work place. But what I discovered is that the work environment is completely changing, and more and more as looking…

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  • The Importance of Branding

    July 19, 2018 noelia

    Branding vs sales is always a hot topic for marketeers and sales forces. And not to mention management that wants results on their investments. So which one is more important, and can you really get one without the other. The clear answers is no, at least that if you are looking at sustaining a successful,…

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  • The Beginning is The End

    May 29, 2018 noelia

    What a ride this year has been! But just what I needed and only for the better. So last December I decided to actually do something with my life instead of simply excepting this is the best it will get. I cannot say how happy I am I had the courage to take a leap…

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  • The Perfect Pitch

    February 8, 2018 noelia

    perfect pitch ˌpəːfɪkt ˈpɪtʃ/ noun – the ability to recognize the pitch of a note or produce any given note; a sense of absolute pitch. Google “perfect pitch” and the above description appears. And even though it’s referring to musical instruments I think the same goes when pitching for an agency within marketing and e-commerce.…

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  • Digitalization – One Strategy Fits All?

    January 22, 2018 noelia

    As I have ventured more into digital strategy on an international level I have realized the challenge of locating a digital strategy that works is more dimensional than most think. Think of peeling an onion. You are ready to cook once the first shell is taken off, but it still contains of more inner layers…

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  • Thoughts of the New Year and Beyond

    January 7, 2018 noelia

    So 2017 has left us, and let’s be honest it was a bumpy one. But as with everything with the bad comes also good, and surely it has. Through chaos I was forced to find a path to take forward, and finally I can say I feel like myself again. I feel free and in…

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  • Exploring the Jungle of Social Media

    December 26, 2017 noelia

    Ads, posts, dynamic content, influencers – social media marketing continues to be the a major part of the digital media mix. And rightly so as it provides many levels of communication, targeted, tracked and still with both impact and reach. But many also think it’s as easy as simply placing an ad on Facebook and…

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  • It’s the Season to be Jolly…

    December 19, 2017 noelia

    Already Christmas this weekend, how fast time flies. Feels like we just ended summer, but boy has things changed since then. I honestly do not understand why I have not been freelancing before, especially since I work with digital marketing… yeeez. Anyhow, the freedom of it and being in charge of your own time has…

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  • From Movement to E-Commerce

    December 2, 2017 noelia

    My latest project has been transitioning a WordPress site into a fully functional e-commerce site for athletic1080.com, an innovation company with human movement and creator of the 1080MAP™ testing software for movement patterns. The scope contained of five stages: Research, Design, Development, Testing and Launch. The end result was a new site design for all…

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