• Hire or Retire – Living in the new Gig Economy

    October 12, 2018 noelia

    Since I started working as a freelancing consultant a whole new world has been exposed to me. I long dreamed of being on my own, but you surely get secure have a steady income and work place. But what I discovered is that the work environment is completely changing, and more and more as looking…

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  • The Importance of Branding

    July 19, 2018 noelia

    Branding vs sales is always a hot topic for marketeers and sales forces. And not to mention management that wants results on their investments. So which one is more important, and can you really get one without the other. The clear answers is no, at least that if you are looking at sustaining a successful,…

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  • The Perfect Pitch

    February 8, 2018 noelia

    perfect pitch ˌpəːfɪkt ˈpɪtʃ/ noun – the ability to recognize the pitch of a note or produce any given note; a sense of absolute pitch. Google “perfect pitch” and the above description appears. And even though it’s referring to musical instruments I think the same goes when pitching for an agency within marketing and e-commerce.…

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  • Digitalization – One Strategy Fits All?

    January 22, 2018 noelia

    As I have ventured more into digital strategy on an international level I have realized the challenge of locating a digital strategy that works is more dimensional than most think. Think of peeling an onion. You are ready to cook once the first shell is taken off, but it still contains of more inner layers…

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  • Exploring the Jungle of Social Media

    December 26, 2017 noelia

    Ads, posts, dynamic content, influencers – social media marketing continues to be the a major part of the digital media mix. And rightly so as it provides many levels of communication, targeted, tracked and still with both impact and reach. But many also think it’s as easy as simply placing an ad on Facebook and…

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  • From Movement to E-Commerce

    December 2, 2017 noelia

    My latest project has been transitioning a WordPress site into a fully functional e-commerce site for athletic1080.com, an innovation company with human movement and creator of the 1080MAP™ testing software for movement patterns. The scope contained of five stages: Research, Design, Development, Testing and Launch. The end result was a new site design for all…

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  • Digital Nomads – Leading While Operating

    November 8, 2017 noelia

    As we transition into the digital era, our work roles changes gradually as well. We are able to become true digital nomads, work where ever in the world. Only requirement is a online access and a device able to connect. Easy enough right? And yes it does open up great opportunities, but I believe there…

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  • The Power of Creation

    November 5, 2017 noelia

    There is something powerful of creation, whatever this may be. To take what you have and make something of your own – magic in it’s purest form. As I wrote earlier I have started writing a novel, and its more fulfilling than I expected to look at the pages I wrote. There are not many…

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  • Winter is Here

    November 1, 2017 noelia

    November 1 2017 – oh what a year this has been. Winter is here, both as we moved into colder and darker days but also as I a finally taking that leap of faith into the unknown. But without winter summer looses it lure, so I am actually looking forward to this one. So I…

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  • Trip To Cape Town – South Africa

    March 25, 2016 noelia

    Wow vilken start jag haft på detta året – Costa Rica, New York och nu Kapstaden! Sista var med jobbet för att fota bilder för webben, och det var länge sedan jag känt mig så motiverad och inspirerad som efter denna våren. Allt känns helt plötsligt möjligt igen, märkligt hur livet kastar om en helt…

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