• The Importance of Branding

    July 19, 2018 noelia

    Branding vs sales is always a hot topic for marketeers and sales forces. And not to mention management that wants results on their investments. So which one is more important, and can you really get one without the other. The clear answers is no, at least that if you are looking at sustaining a successful,…

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  • The Perfect Pitch

    February 8, 2018 noelia

    perfect pitch ˌpəːfɪkt ˈpɪtʃ/ noun – the ability to recognize the pitch of a note or produce any given note; a sense of absolute pitch. Google “perfect pitch” and the above description appears. And even though it’s referring to musical instruments I think the same goes when pitching for an agency within marketing and e-commerce.…

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  • Digitalization – One Strategy Fits All?

    January 22, 2018 noelia

    As I have ventured more into digital strategy on an international level I have realized the challenge of locating a digital strategy that works is more dimensional than most think. Think of peeling an onion. You are ready to cook once the first shell is taken off, but it still contains of more inner layers…

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  • Exploring the Jungle of Social Media

    December 26, 2017 noelia

    Ads, posts, dynamic content, influencers – social media marketing continues to be the a major part of the digital media mix. And rightly so as it provides many levels of communication, targeted, tracked and still with both impact and reach. But many also think it’s as easy as simply placing an ad on Facebook and…

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  • From Movement to E-Commerce

    December 2, 2017 noelia

    My latest project has been transitioning a WordPress site into a fully functional e-commerce site for athletic1080.com, an innovation company with human movement and creator of the 1080MAP™ testing software for movement patterns. The scope contained of five stages: Research, Design, Development, Testing and Launch. The end result was a new site design for all…

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